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Customers purchase, basically, information, want to turn to an authority or an expert about. The customer wants to be sure that you know what you're talking about, and they are going to get at that price a useful product.


The product placement is easier when you can rely on what they already know without more research. What makes the marketing of your business easier because you know the group to which you turn, you know what are its needs, its problems and desires.


Entrepreneurs who get most successful make an ideal combination of three aspects.


ACCESS to your potential buyers


Access means to reach potential buyers. You may have the best products ever but do not sell it if you can not get them in front of people who would buy them.


When you consider a topic or niche potential, turn to yourself a few questions:


1. Know your potential customers?
2. They are already looking for products related to your store?
3. Know the places where potential customers meet, such as clubs, blogs or forums?
4. What are your main competitors?


Do not panic in the face of competition. If there are other people selling your products means that someone else has already determined that the potential customers are accessible or are already looking.


POTENTIAL for sales


Reflect on the desires of the requirements. People always buy what they want and only sometimes what they need. It is important not to overstate the potential customers thinking that "everyone in that niche should be aware."


It is important to know how many potential customers in the niche they fulfill the criteria based on the desires. There are potential customers who want to spend for the information they want? Have cash to spend? If your potential customers do not want or are not able to spend money, hardly will keep your sales.


Your potential customers are willing to pay more to get more? You will be able to create continuous information about the topic? Remember you trying to accomplish a number of clients to which sell repeatedly for a long period of time. So think about the future of the POTENTIAL of the niche is critical.


PASSION for the topic


Too many entrepreneurs novice commit the mistake of choosing a market based on only the access and potential. They do not think about what it will mean their product placement. So you should ask yourself:

This is something that still interests you?
Even if I had not chosen this activity would have been involved in this industry or however you would interested in the topic?
The creation of information products for this industry you seem funny?
You should strive to create these products?
Show empathy towards your potential customers?
Would you like to stay at the inside of this area for another five years?


It is important to research you are making a long-term assets. So it is of obligation that you ask yourself if you can keep the same enthusiasm in the future.


Carries an inventory of what you know


Take a sheet of paper and write an inventory of everything you know. Think about your profession or your work experience. Do you know of something or you learned something that others would want to know? Think about your hobbies and your hobbies. You have achieved something that other hobbyists would like to know? Reflect on your life experiences. There is something that you learned or exceeded in the years that might be of interest to potential customers?


You probably know a lot more than what you think it is important to write an inventory and all the possibilities of niche.


The passion or interest in the chosen topic will simplify every aspect of your business. Remember entrepreneurship is something repeatable. The possibilities are endless but sooner or later you have to start.